Tuesday, July 29, 2008

Disruptive technology

From Dennis McDonald's blog,
'My first vote goes for social networking technologies and the ability they give people to communicate and collaborate across many of the traditional boundaries around organizations, neighborhoods, professions, associations, countries, and other traditional ways of organizing work and relationships. It will be interesting to see, for example, if the Chinese government can continue its current level of political control over its population without also increasing control over how people form relationships and interact with each other both socially and professionally.'

Social networking is already revolutionizing the way we think, communicate, shop and even sleep. When you buy a bedsheet, mattress, or pillow, would you feel better if your friend has assured you on facebook that Brand X is the brand to buy as it gave him a good night sleep? When you shop, do you first consult your friends on where are the good places to hit? Never underestimate the power of collective knowledge... Many companies are jumping on this bandwagon now to harness the power of social networking but the question is how. What does this disruptive technology mean to you?

Monday, July 28, 2008

Orbius

An extract from my Colleague, Andy's blog and more insights about my internship company...
We're proud to be in Orbius!

Here are a few reasons why Orbius stands out:

Orbius is different from other players in the market because it is specifically designed to support not just individuals but groups - companies, brand marketers, clubs, and organizations. We call these community sites Orbs. It's really easy to create an Orb, apply themes, configure security and start communicating with groups of people.

Orbius is designed to support multiple Profiles. For instance, I have a public profile that everyone can see. I also have a Family Profile, a Friends Profile, and a Professional profile. I can decide who get's to see any of my personal information. For instance, in my Professional Profile I have my resume, links to technology sites and blogs that I like, etc. In my Family profile I can keep family photos and a calendar that keeps track of where we'll be for different holidays, etc. In my Friends profile I share pictures with Friends and I have a comment wall so we can joke around. But these Profiles would be useless if I couldn't control who had access to each of them. With Orbius it is really easy to organize my connections into various groups and then allow them access to whichever profiles I want!

Orbius offers a unique way to join communities and "hide" your identity through Personas. While this may not be useful in all situations, in many communities members share sensitive information about themselves (medical information for example). In these Orbs, members can safely discuss important issues because the other community members will never know their real identity.

Orbius provides a simple dashboard view of changes and updates to all of the communities you belong to. In addition, all messages among Orbius users come through a central inbox, even if the communication is from different Orbs.

By the way, Orbius is free to use. Anyone can set up Orbs and/or Profiles. However, companies who wish to take advantage of extra features including advanced themes, removal of advertising, custom applications and more can do so with a Premium, Corporate, or Enterprise Level Edition of Orbius.