All the research on social networking and marketing prompted me to think about how to improve the user's experience and the interactivity on my website.I am definitely going to start a blog but what are the topics I can explore? Savings on brands?Let me know if you have any idea!
From http://www.businesswire.com/portal/site/google/?ndmViewId=news_view&newsId=20080625005350&newsLang=en,Interesting points from 'Consumers Want to Talk to Brands, Finds ExpoTV Survey'
Survey Shows that Willingness to Engage With and Listen to Consumers Increases Brand Advocacy
Fifty-five percent of consumers want an ongoing dialogue with brands, according to a recent survey conducted by ExpoTV, exploring how direct consumer engagement creates brand advocacy. The survey also revealed that positive brand experiences can generate word-of-mouth buzz: more than 60 percent of those polled said they tell 10 or more people about the products they like while a third tell 20 or more people.
Such is the power of word of mouth marketing!Instead of talking down to the customers and guessing what they want, brands should engage their customers in conversations, know their needs better. But is this strategy limited to big brands?
The willingness of a company to engage with consumers directly impacts loyalty and can even lead to increased purchase intent. In fact, 89 percent of respondents would feel more loyal to brands which invited them to participate in a feedback group, and 92 percent of those who have a positive experience communicating with a brand will recommend purchasing a product from that brand to someone they know.
By showing that they care about their customers, customers will certainly feel the sense of gratification to return them a favor by developing loyalty to the brand. Customers feel good as they are empowered in a way.
While consumers are interested in engaging in a dialogue with brands around customer support and pricing, the survey showed that they are most interested in discussing product design.
Survey respondents were also interested in communicating about brands’ efforts to improve existing products and share positive experiences.
In fact, 93 percent of consumers surveyed would be interested or very interested in communicating with competitive brands that expressed interest in their feedback.
We want to be part of the process!
