Thursday, April 10, 2008

Really happy yesterday and these are the reasons why:

-got 10 bucks for participating in a behavioral experiment
-joined the Fairmount runners for my first track training in USA ever and made friends!
-Got a starbucks mocha frappuccino on the house when my PNC linked Upenn card cannot be used to pay
-Had a good meeting with Upenn's Weiss Tech House to organise an Engineering Day for children between 7 to 10 years old
-Lots of new orders for Shopaholic!

Quite Happy today too because...

-Had a good idea for how my Bioethics class can use Orbius as a platform to discuss about relevant issues
-received all my online shopping items!
-Had a really fruitful and enjoyable lunch with Andy, my colleague at work!

Sunday, April 06, 2008

Interesting extracts from my readings for Bioethics and Responsible principles for Engineers module:

"Biophysical characteristics are sometimes associated with
a consumer’s ability to recognize and protect one’s self from
persuasion attempts (Laczniak, Muehling, and Carlson 1995)
and the ability to understand the implications of marketing
messages (Laczniak and Murphy 1993; Rittenburg and
Parasarathy 1997). Sometimes these biophysical characteristics
are used to advance the “dumb consumer model” (Calfee
and Ringold 1992), which posits sellers can deceive consumers
and consumers are helpless to resist. At other times, populations
with these biophysical characteristics are used to
advance the notion of a “smart consumer model” (Calfee and
Ringold 1992), where the consumers recognize that sellers
are trying to stimulate a purchase and they are active agents in
their own consumption decisions. Calfee and Ringold (1992)
believe in the “smart consumer model” more than its alternative,
but the alternative does allow for the possibility that
there may be times when consumers truly are unable to be
“smart.”

Beware of what advertisements could do to you!